As we begin a new decade, it provides us with an opportunity to take a moment and reflect, to consider our success and equally our failures. Towards the end of the 2010s, we witnessed an awakening across the planet that we are reaching a point of no return, a time where unless we take positive action the delicate balance of our ecosystem will be no more.
Mind Body Spirit has continuously strived to lead the way in sustainability and to give back to a planet that provides us with so much. In the five decades of the festival, we are proud to have launched the first-ever vegetarian food offering at Olympia London, to have removed hundreds of thousands of plastic bags from the festival, reduced our paper printing by 75%, introduce a paperless ticket system in 2014 and use only eco-conscious venues. In 2019 our London festival worked hard with Olympia to successfully achieve a 'Zero to Landfill' objective, and our Birmingham Festival is held at a Carbon Neutral venue since 2015.
Now, as we enter the 2020s, we want to continue this legacy. We are taking a more proactive approach, which is why we are pledging to plant a tree for every entrance ticket we sell for the festival.
So, why are we doing this?
In short, because it's essential.
We are now living through the most immense scale of destruction to our planet. In my lifetime (1990), we have lost more than 1.3 million square kilometres of forest (National Geographic). In the last 50 years, 17% of the Amazonian forest has been destroyed, and the WWF predicts that between 2010-2030 420 million acres of forest will be lost. As we now sit in the middle of that projection, being conscious of the crisis, recycling, and carrying a tote bag is not enough; this is the minimum, we have to be part of the change.
How are we going to do it, and how can you play your part?
In the simplest form, you don't need to do anything other than buying your festival ticket as usual. For every standard entrance ticket purchased through our official ticket partner, Eventbrite, we will use part of that ticket money to plant a tree. If you've already bought your ticket, don't worry, we will be going back and planting a tree for everyone who has already purchased. Then in June and December, we will add up the total and make our contribution to changing the planet. But to get things started Mind Body Spirit will kick off the campaign by making a donation to plant an initial 1,000 trees.
We will also be including the option to donate on all our MBS event pages and at our Festivals in London & Birmingham, so if you'd also like to donate you can there!
We will be making more announcements in the coming months, including our official partners and more details on our progress.
Thank you for your support in being part of the change.
Josh & Team MBS